New authors have one massive problem; cash flow. The cost of
financing a book can be rather expensive. The cost of editing ($500),
book cover ($150) and formatting ($50) alone can run a large bill
($700). Then if you decide to buy any advertising your costs can
practically spiral out of control. When you consider only 20% of books
sell 100 copies or more, you’d have to be charging a high price just to
break even.
So unless you are either really good at marketing; are exceedingly
lucky or have tonnes of money stored in the bank (unless you are living
in Cyprus): it is very unlikely that you would be able to fund two or
more books. If you find yourself in this predicament and are currently
pulling your hair out worrying about whether you should eat for the next
month or pay the editor then read on. For I have found myself in this
exact position.
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